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You're at the heart of our new campaign

We’re delighted to launch our new Golden Charter campaign, putting independent funeral directors  - and the trusted, personal service you provide - firmly at its heart.

 

Our new TV advert brings that relationship to life, showing customers the value of planning ahead with Golden Charter and the reassurance of having a local funeral director there when it matters.

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Watch Tom's video to find out more about the advert and to get your special preview.

Metal partner seals – available soon

We’ll soon be making new metal Golden Charter partner seals available for you to display at your premises – providing a lasting way to showcase your relationship with Golden Charter and helping customers recognise you as part of our independent funeral director network. Speak to your Golden Charter business manager, who will have a sample seal to show you ahead of ordering opening.

 

In the meantime, ensure your existing window sticker seal is visible and prominent in your window!

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Please note, any POS is displayed at your own risk and Golden Charter cannot take any responsibility for damage to fixtures and fittings. Please bear this in mind when using your POS kit.

Keep showing your seal

A reminder to make sure your Golden Charter window sticker is clearly displayed at your premises.

 

The more consistently the seal is seen across our independent funeral director network, the stronger the connection we create with our national advertising – helping customers recognise Golden Charter locally and reinforcing your relationship with the brand.

 

Please keep your seal visible and use it wherever appropriate across your customer touchpoints, both offline and online.

 

Together, we can build greater recognition and trust – and help drive more customers to our independent funeral director partners.

View and download your toolkit items

Explore our new range of refreshed marketing resources, including posters, digital screen content and social media assets, making it easy to bring the campaign to life across your business.

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To find out more and discover how you can best benefit from our national campaign please contact your Golden Charter business manager or our sales support team who will be happy to help.

Golden Charter Limited, trading as Golden Charter Funeral Plans, is authorised and regulated by the Financial Conduct Authority, FRN: 965279. Our details can be checked on the Financial Services Register.


Glasgow Office: Golden Charter Ltd, 2nd floor Aurora Building, 120 Bothwell Street, Glasgow, G2 7JS | Registered Office: One Fleet Place, London, EC4M 7WS No. 2511598

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This website and its content, including text, images, graphics, and code, are the intellectual property of Golden Charter Limited. You may not reproduce, distribute, or transmit any part of this site without express written permission.


© 2026 Golden Charter. All rights reserved.

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